Publicity rights have managed to intersect with the video game world more frequently recently. Typically, what appear to be loose general characterizations and/or homages within games have, for a variety of reasons, ruffled the feathers of the celebrity elite. One needs only look back at the disputes raised by Lindsay Lohan over a character in the Grand Theft Auto series which she, wrongly, declared to be based solely upon her. The question I always have in these cases is one of motive. Are these celebrities unhappy about the portrayal they think they see in a character, is there some competing interest, or is it all just a mindless money-grab?
In the latest case we’ll cover, I’m at a loss if this isn’t a money grab. The whole thing centers on the latest iteration of Mortal Kombat and one character’s likeness, perhaps, to a mixed marshal arts fighter name Felice Herrig, who thinks the Cassie Cage character is based off of her likeness.
Herrig, who fights on this weekend’s UFC on FOX 15 card, was first made aware of Cassie Cage a few months ago. Back then, she found the resemblance to be a bit odd, but she didn’t have a whole lot to go on. In recent days, however, more footage and promo materials have surfaced, and Herrig doesn’t like what she sees.
Her complaints, posted to her social media account, center on the Cassie Cage character notably chewing bubblegum and taking selfies. If you go hunting for side-by-side comparisons, they can be somewhat striking.
Except we need to keep a couple of things in mind here. Both women, one real and one fictional, portray combat fighters and there are only so many ways those folks are going to be portrayed. Flexing with clasped fists is a common posed shot in this world. As for chewing bubble gum and taking selfies, both of those are so common that entire industries are built around them, so that is about as unique as having blonde hair.
Is there an homage here? I don’t know, maybe. If there is, it’s a subtle one, and built off a real-life person who isn’t exactly a household name outside of the MMA scene. But what’s the point of getting upset over a maybe-possibly-kinda-sorta nod in your direction? I mean, it is an option to be flattered or to use it to promote yourself, whether the whole thing is an homage or not. What’s to be upset about?